ITU-IMEX

Podjetje ITU-IMEX je bilo ustanovljeno 1990 z namenom ponuditi slovenskim potrošnikom priznane blagovne znamke živilske industrije.

Poleg uspešnega plasiranja kvalitetnih blagovnih znamk živilske industrije se nam je kasneje ponudila tudi priložnost ponuditi proizvode na področju športa in tehnike.

V tem času je podjetje s prepoznavnim nastopom in izkušnjami ustvarilo dobro ime med slovenskimi trgovci, naši izdelki pa so našli pot v večino slovenskih domov.

 

1. Executive summary

ITU-IMEX d.o.o. located in Ljubljana, Slovenia, is a wholesaling company specialized in importing and sales of well known or global brands. Our mission is to offer to global supplier the local market knowledge and established network.

2. Company Values

Performance, loyalty, professionalism, personal relationship and open communication. Concern for the employees in ITU-IMEX is to be founded in a dynamic and pleasant working habitat and the development of their potentials, which increases the success of all in the company.

Established in 1990, we bring over 20 years of experience to the market. We have forged a long-term business relation with all our exporters, all of whom guarantee ITU-IMEX d.o.o. excellent prices.

There are a few direct competitors for our share of the market. Although all seem to be thriving, there are a number of fronts on which we are competing. Price is the strongest factor. All competitors sell their products at higher prices than ITU-IMEX. Our strong relationships with major exporters allow us to sell our products at a price comparable to or lower than the competition.

3. The team

Management:

Responsible to guide the company in a profitable direction

Oversee all aspects of the business, from sales and marketing to human resources’ and accounting

All employees report directly to the co-owners

20 years experience in sales and marketing

Excellent financial and management skills

Strong understanding of the food and drink market

Human resources:

Guiding the overall direction of the company, overseeing sales, marketing, human resources issues and accounting. Responsible for attending International Food Shows and seeing marketing initiatives.ITU-IMEX has secured a sales agent with 20 years of experience in sales. A secretary responsible for processing customer orders, managing payables, receivables and generally overseeing the books. Three merchandisers (outsourcing), and 3 delivery person with previous experience.We also outsource temporary help for tastings in retail outlets. These positions are filled on an as needed basis and paid at minimum wage.

4. Industry Overview

Business relations with three major retailers (Mercator, Spar and Engrotuš) covering 80% of the market together with some smaller (Leclerc) and 2 main gas supplying companies. ITU-IMEX is also present in the HORECA sector. 

Sectors within Industry
Our target market is the biggest retailers, specialty stores, together with the two main gas supplying companies and the HORECA sector.

Industry Trends
Significant movement in the production of foods that suits healthier eating habits.

Distribution plan
ITU-IMEX has its own distribution network with 6 trucks and its own warehouse of 1.400 square meters.